HOOKED!

From humble beginnings, Openseas Hook and Lures has provided generations of fishermen with premium hook and lures that withstand the test of time. Today we usher them into the new century with a bold log and unique branding that withstand the test of time.

The North Star, like a landmark or sky marker, always points north; hence it represents the company's logo. Like a landmark in the sky, Openseas Hooks and Lures point to superior quality products in the vast sea of cheap goods. Project included Logo, Badges, Multimedia Assets and Apparel.

Role: Creative Director / Graphic Design

Project: Openseas Rebrand